Can My Website On Google Business Be LinkedIn?

You can link to your website (including your Google Business page) from LinkedIn, but LinkedIn doesn’t automatically mirror that website. Use the link to drive traffic, not to duplicate the content.

Where to place the link

• In the Contact info section (add your website link directly).
• Inside the Featured section with a short CTA (“See the Google Business profile that proves our credibility”).
• In posts referencing your services, mention the page and invite people to check the Google Business reviews.

If you want LinkedIn to look like Google Business, rewrite the About + Experience to reflect the same value propositions. LinkedIn is not a mirror, but it can be a companion presence.

Link reciprocity

Add your LinkedIn profile link back into the Google Business description, especially if you mention your LinkedIn accomplishments there. That two-way link builds trust and helps both profiles rank better.

Track the cross-platform visitors

Use UTM parameters on the LinkedIn link to Google Business so you can prove the traffic lift inside your analytics. That way you can say, “LinkedIn posts drove 112 clicks to our Google Business page this month,” which justifies continuing to promote it.

Update the link when it changes

If you switch your website or run a new campaign, update the Contact info link before you publish posts that reference it. Old links cause friction, so keep this field fresh whenever you launch something new.

Use multiple touchpoints

Add the Google Business link inside your Featured assets (with a screenshot) and mention it inside your About section summary. That way it pops up in several places, increasing the chance people click it when they want to verify your reviews or offers.

Keep the data synchronized

If you update your Google Business hours or services, mirror those changes on LinkedIn. Consistency keeps visitors confident that the two profiles belong to the same brand and prevents confusion when someone switches between platforms.

Report the results

Track conversions from the Google Business link so you can prove the cross-platform value to your team. Share a screenshot of the analytics in your monthly review.

Use the Google Business content to fuel LinkedIn posts

If your Google Business page has reviews, stats, or photos, repurpose them for LinkedIn content. Share a post summarizing the latest reviews, tag the clients, and link back to the page. That proves the same social proof is available on both platforms.

Keep the measurements aligned

Track clicks from LinkedIn to the Google Business page using UTM parameters. This helps you prove the traffic lift and justify keeping it in the Contact info rather than hiding it in the About section.